Today Gabe over at MotoringFile.com announced his new BMW-oriented site which I presume hopes to do for the BMW what he, and his helpers, have done for the MINI. I say presume because I have absolutely no interest in looking at the site. Nothing against the site but I’ve never understood the affection many MINI owners have for BMW.<\/p>\n
To me, BMW is the antithesis of MINI. It is based on elitism, money and the ego that come from both. Yes, I agree that MINI owners are elitist (and you sure need to have money to buy one!) but it’s based on our affection for the brand, a desire for others to see the purity of experience that driving a MINI brings. <\/p>\n
When I get my MINI serviced, you can easily tell the owners apart; it’s so stereotypical as to be funny. The MINI owners dressed casually, usually typing on Mac Books, often smiling. BMW owner dressed “to impress”, bluetooth headset stuck to head, blackberry out desperately trying to look important. When a MINI owner sees another, there’s almost always a conversation. Approach the BMW owner, probably get knifed (with a Gucci knife, of course!).<\/p>\n
Yes, this is a little over the top but the underlying theme is true. I just don’t see the connection between the brands beyond the obvious one of birth.<\/p>\n","protected":false},"excerpt":{"rendered":"
Today Gabe over at MotoringFile.com announced his new BMW-oriented site which I presume hopes to do for the BMW what he, and his helpers, have done for the MINI. I say presume because I have absolutely no interest in looking at the site. Nothing against the site but I’ve never understood the affection many MINI … Continue reading “MINI and BMW”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","hentry","category-my-mini","category-non-mini"],"_links":{"self":[{"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=365"}],"version-history":[{"count":0,"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions"}],"wp:attachment":[{"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miniblog.guapacha.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}