I Don’t Get This MINI Billboard

So, finally, there is going to be a MINI dealer in San Diego proper, rather than having to make the crappy trek up to Escondido. I pass the construction site (or rather the conversion site as it looks like they are transforming an existing dealership) every day on the way to work and I am always confused by the billboard that goes with it.

Don’t tell anybody? Why the heck not? I know many people who refuse to buy a MINI because they won’t go to Escondido but I’m not supposed to tell them to wait because there’s a dealer coming soon? Yeah, go buy that Fiesta, no dealers coming, no siree.

Maybe it’s just me, but I totally don’t get it..

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